Purple
#694965
#694965 is a purple with low intensity, at step 700 of its 50–950 scale. White text on it has a contrast of 7.7:1. It is readable as text on white (7.7:1).
#694965 shades and tints
Eleven steps from 50 to 950 with #694965 kept exactly at step 700. Lightness steps are even to the eye, and intensity tapers toward the lightest and darkest steps.
- 50 FFF2FD
- 100 FEE1F9
- 200 EDCEE8
- 300 D5B3D0
- 400 B996B4
- 500 9D7B99
- 600 82617D
- 700 694965
- 800 50354D
- 900 392236
- 950 231121
Tailwind CSS v4 theme
@theme { --color-purple-50: #fff2fd; --color-purple-100: #fee1f9; --color-purple-200: #edcee8; --color-purple-300: #d5b3d0; --color-purple-400: #b996b4; --color-purple-500: #9d7b99; --color-purple-600: #82617d; --color-purple-700: #694965; --color-purple-800: #50354d; --color-purple-900: #392236; --color-purple-950: #231121;}Is #694965 readable?
Contrast for text on #694965 and for #694965 used as text. WCAG 2.2 asks for 4.5:1 for body text and 3:1 for large text; APCA Lc rates how comfortable the text is to read.
- AaThe quick brown foxCheck in contrast tool
White text on it
AAA · 7.7APCA Lc 91 · Ideal for body text
- AaThe quick brown foxCheck in contrast tool
Dark text on it
Fail · 2.5APCA Lc 17 · Dividers and decoration only
- AaThe quick brown foxCheck in contrast tool
As text on white
AAA · 7.7APCA Lc 87 · Body text
- AaThe quick brown foxClosest readable: #94718F · 4.5:1 Check in contrast tool
As text on a dark background
Fail · 2.5APCA Lc 15 · Dividers and decoration only
Color palettes with #694965
Six palettes built around #694965, each starting from the exact color. Open one in the palette tool to adjust it or get more options.
- Analogous#694965 · #B36580 · #BE85FF · #FFCFC9 · #352932
- Complementary#694965 · #5AA374 · #4ACC82 · #FFD0F7 · #30282E
- Split complementary#694965 · #9ABF73 · #00B395 · #FFD5F9 · #332D33
- Triadic#694965 · #DAA926 · #00CCEC · #FFC5F5 · #2F262F
- Tetradic#694965 · #CC7E3B · #52BC80 · #C3E3FF · #30232F
- Monochromatic#694965 · #B063A4 · #C07CC7 · #FACCFF · #281F28
#694965 as a brand color
What a UI color system built from #694965 looks like: brand, neutral and status scales, with light and dark tokens that pass WCAG.
Brand
- Brand 50, #FFF2FD
- Brand 100, #FEE1F9
- Brand 200, #EDCEE8
- Brand 300, #D5B3D0
- Brand 400, #B996B4
- Brand 500, #9D7B99
- Brand 600, #82617D
- Brand 700, #694965
- Brand 800, #50354D
- Brand 900, #392236
- Brand 950, #231121
Neutral
- Neutral 50, #FBFAFA
- Neutral 100, #F5F3F5
- Neutral 200, #E7E4E7
- Neutral 300, #D7D2D6
- Neutral 400, #A59EA4
- Neutral 500, #787177
- Neutral 600, #595258
- Neutral 700, #443E43
- Neutral 800, #2C262B
- Neutral 900, #1B161A
- Neutral 950, #0D080C
Success
- Success 50, #E7FFE2
- Success 100, #CAFCBF
- Success 200, #B4EBA9
- Success 300, #97D28A
- Success 400, #78B66A
- Success 500, #549246
- Success 600, #417E33
- Success 700, #2A651C
- Success 800, #174D07
- Success 900, #0A3600
- Success 950, #041F00
Warning
- Warning 50, #FFF5EB
- Warning 100, #FFE7CE
- Warning 200, #FFCF9D
- Warning 300, #F1B169
- Warning 400, #DF9A48
- Warning 500, #B9771D
- Warning 600, #995E00
- Warning 700, #784900
- Warning 800, #5B3600
- Warning 900, #402400
- Warning 950, #261300
Danger
- Danger 50, #FFF4F3
- Danger 100, #FFE4E2
- Danger 200, #FFCAC7
- Danger 300, #FFA29F
- Danger 400, #F77575
- Danger 500, #D95659
- Danger 600, #C03F45
- Danger 700, #991F2A
- Danger 800, #7B0419
- Danger 900, #58000E
- Danger 950, #360005
Info
- Info 50, #F2F7FF
- Info 100, #DFEDFF
- Info 200, #C0DCFF
- Info 300, #93C3FF
- Info 400, #70A6EB
- Info 500, #538ACE
- Info 600, #4076BA
- Info 700, #235693
- Info 800, #103F76
- Info 900, #012A59
- Info 950, #001737
- Primary buttons use Brand 700 with white text, at 7.7:1.
- In dark mode primary lifts to Brand 500 so it reads on the dark background, at 5.4:1.
- Neutrals carry a hint of its hue, so grays, borders and surfaces feel related to the brand.
- Success, warning, danger and info lean toward its hue and stay easy to tell apart.
Colors related to #694965
Lighter and darker versions, its complementary color, neighbors on the color wheel and softer variants.