Muted red
#724A40
#724A40 is a muted red with low intensity, at step 700 of its 50–950 scale. White text on it has a contrast of 7.6:1. It is readable as text on white (7.6:1).
#724A40 shades and tints
Eleven steps from 50 to 950 with #724A40 kept exactly at step 700. Lightness steps are even to the eye, and intensity tapers toward the lightest and darkest steps.
- 50 FFF4F1
- 100 FFE4DE
- 200 F7CFC5
- 300 DFB4A9
- 400 C3978C
- 500 A77C71
- 600 8B6157
- 700 724A40
- 800 57362D
- 900 3F231C
- 950 27110C
Tailwind CSS v4 theme
@theme { --color-red-50: #fff4f1; --color-red-100: #ffe4de; --color-red-200: #f7cfc5; --color-red-300: #dfb4a9; --color-red-400: #c3978c; --color-red-500: #a77c71; --color-red-600: #8b6157; --color-red-700: #724a40; --color-red-800: #57362d; --color-red-900: #3f231c; --color-red-950: #27110c;}Is #724A40 readable?
Contrast for text on #724A40 and for #724A40 used as text. WCAG 2.2 asks for 4.5:1 for body text and 3:1 for large text; APCA Lc rates how comfortable the text is to read.
- AaThe quick brown foxCheck in contrast tool
White text on it
AAA · 7.6APCA Lc 91 · Ideal for body text
- AaThe quick brown foxCheck in contrast tool
Dark text on it
Fail · 2.5APCA Lc 17 · Dividers and decoration only
- AaThe quick brown foxCheck in contrast tool
As text on white
AAA · 7.6APCA Lc 86 · Body text
- AaThe quick brown foxClosest readable: #9D7267 · 4.5:1 Check in contrast tool
As text on a dark background
Fail · 2.5APCA Lc 15 · Dividers and decoration only
Color palettes with #724A40
Six palettes built around #724A40, each starting from the exact color. Open one in the palette tool to adjust it or get more options.
- Analogous#724A40 · #A87A41 · #EA7994 · #F6E9B8 · #2C1F1B
- Complementary#724A40 · #229CAA · #00B2D5 · #FFE0D5 · #3E2B26
- Split complementary#724A40 · #009D94 · #3AB7FF · #FFD3C5 · #332B28
- Triadic#724A40 · #00A772 · #99B4FF · #FFD9CE · #3F2D27
- Tetradic#724A40 · #9ABF74 · #00CAE1 · #E9DBFF · #3A2B29
- Monochromatic#724A40 · #C86146 · #FF9A7C · #FFDED6 · #2C2623
#724A40 as a brand color
What a UI color system built from #724A40 looks like: brand, neutral and status scales, with light and dark tokens that pass WCAG.
Brand
- Brand 50, #FFF4F1
- Brand 100, #FFE4DE
- Brand 200, #F7CFC5
- Brand 300, #DFB4A9
- Brand 400, #C3978C
- Brand 500, #A77C71
- Brand 600, #8B6157
- Brand 700, #724A40
- Brand 800, #57362D
- Brand 900, #3F231C
- Brand 950, #27110C
Neutral
- Neutral 50, #FBFAF9
- Neutral 100, #F6F3F3
- Neutral 200, #E8E4E3
- Neutral 300, #D9D3D1
- Neutral 400, #A89E9C
- Neutral 500, #7B716E
- Neutral 600, #5B524F
- Neutral 700, #473E3C
- Neutral 800, #2E2624
- Neutral 900, #1D1614
- Neutral 950, #0F0807
Success
- Success 50, #E7FFE2
- Success 100, #CAFCBF
- Success 200, #B4EBA9
- Success 300, #97D28A
- Success 400, #78B66A
- Success 500, #549246
- Success 600, #417E33
- Success 700, #2A651C
- Success 800, #174D07
- Success 900, #0A3600
- Success 950, #041F00
Warning
- Warning 50, #FFF5EB
- Warning 100, #FFE7CE
- Warning 200, #FFCF9D
- Warning 300, #F1B169
- Warning 400, #DF9A48
- Warning 500, #B9771D
- Warning 600, #995E00
- Warning 700, #784900
- Warning 800, #5B3600
- Warning 900, #402400
- Warning 950, #261300
Danger
- Danger 50, #FFF4F2
- Danger 100, #FFE4E0
- Danger 200, #FFCBC2
- Danger 300, #FFA396
- Danger 400, #F77767
- Danger 500, #D9584A
- Danger 600, #C04135
- Danger 700, #99221A
- Danger 800, #7B0805
- Danger 900, #580000
- Danger 950, #360000
Info
- Info 50, #F2F7FF
- Info 100, #DFEDFF
- Info 200, #C0DCFF
- Info 300, #93C3FF
- Info 400, #70A6EB
- Info 500, #538ACE
- Info 600, #4076BA
- Info 700, #235693
- Info 800, #103F76
- Info 900, #012A59
- Info 950, #001737
- Primary buttons use Brand 700 with white text, at 7.6:1.
- In dark mode primary lifts to Brand 500 so it reads on the dark background, at 5.4:1.
- Neutrals carry a hint of its hue, so grays, borders and surfaces feel related to the brand.
- Success, warning, danger and info lean toward its hue and stay easy to tell apart.
Colors related to #724A40
Lighter and darker versions, its complementary color, neighbors on the color wheel and softer variants.