Sygen

Purple

#743E72

#743E72 is a purple with medium intensity, at step 700 of its 50–950 scale. White text on it has a contrast of 7.9:1. It is readable as text on white (7.9:1).

Build a color system Shades Contrast
Purple#743E72
HWB, OKLab, LCH, Lab and Display P3

#743E72 shades and tints

Eleven steps from 50 to 950 with #743E72 kept exactly at step 700. Lightness steps are even to the eye, and intensity tapers toward the lightest and darkest steps.

Open in shade generator
  1. 50 FFF2FE
  2. 100 FFE0FD
  3. 200 F9C5F6
  4. 300 E2AADE
  5. 400 C68CC3
  6. 500 AA70A7
  7. 600 8E568B
  8. 700 743E72
  9. 800 592C58
  10. 900 401A3F
  11. 950 280928

Tailwind CSS v4 theme

@theme {  --color-purple-50: #fff2fe;  --color-purple-100: #ffe0fd;  --color-purple-200: #f9c5f6;  --color-purple-300: #e2aade;  --color-purple-400: #c68cc3;  --color-purple-500: #aa70a7;  --color-purple-600: #8e568b;  --color-purple-700: #743e72;  --color-purple-800: #592c58;  --color-purple-900: #401a3f;  --color-purple-950: #280928;}

Is #743E72 readable?

Contrast for text on #743E72 and for #743E72 used as text. WCAG 2.2 asks for 4.5:1 for body text and 3:1 for large text; APCA Lc rates how comfortable the text is to read.

Color palettes with #743E72

Six palettes built around #743E72, each starting from the exact color. Open one in the palette tool to adjust it or get more options.

#743E72 as a brand color

What a UI color system built from #743E72 looks like: brand, neutral and status scales, with light and dark tokens that pass WCAG.

Open in builder

Brand

  1. Brand 50, #FFF2FE
  2. Brand 100, #FFE0FD
  3. Brand 200, #F9C5F6
  4. Brand 300, #E2AADE
  5. Brand 400, #C68CC3
  6. Brand 500, #AA70A7
  7. Brand 600, #8E568B
  8. Brand 700, #743E72
  9. Brand 800, #592C58
  10. Brand 900, #401A3F
  11. Brand 950, #280928

Neutral

  1. Neutral 50, #FBFAFB
  2. Neutral 100, #F5F3F5
  3. Neutral 200, #E7E4E7
  4. Neutral 300, #D7D2D7
  5. Neutral 400, #A59EA4
  6. Neutral 500, #787177
  7. Neutral 600, #595258
  8. Neutral 700, #443E44
  9. Neutral 800, #2B262B
  10. Neutral 900, #1B161B
  11. Neutral 950, #0D080D

Success

  1. Success 50, #E3FFEE
  2. Success 100, #B4FFD6
  3. Success 200, #9AEFC1
  4. Success 300, #77D6A6
  5. Success 400, #51BB88
  6. Success 500, #1D9765
  7. Success 600, #008254
  8. Success 700, #006641
  9. Success 800, #004D30
  10. Success 900, #003520
  11. Success 950, #001F10

Warning

  1. Warning 50, #FFF5EB
  2. Warning 100, #FFE7CE
  3. Warning 200, #FFCF9D
  4. Warning 300, #F1B169
  5. Warning 400, #DF9A48
  6. Warning 500, #B9771D
  7. Warning 600, #995E00
  8. Warning 700, #784900
  9. Warning 800, #5B3600
  10. Warning 900, #402400
  11. Warning 950, #261300

Danger

  1. Danger 50, #FFF4F3
  2. Danger 100, #FFE4E2
  3. Danger 200, #FFCAC7
  4. Danger 300, #FFA29F
  5. Danger 400, #F77575
  6. Danger 500, #D95659
  7. Danger 600, #C03F45
  8. Danger 700, #991F2A
  9. Danger 800, #7B0419
  10. Danger 900, #58000E
  11. Danger 950, #360005

Info

  1. Info 50, #F2F7FF
  2. Info 100, #DFEDFF
  3. Info 200, #C0DCFF
  4. Info 300, #93C3FF
  5. Info 400, #70A6EB
  6. Info 500, #538ACE
  7. Info 600, #4076BA
  8. Info 700, #235693
  9. Info 800, #103F76
  10. Info 900, #012A59
  11. Info 950, #001737
  • Primary buttons use Brand 700 with white text, at 7.9:1.
  • In dark mode primary lifts to Brand 500 so it reads on the dark background, at 5.3:1.
  • Neutrals carry a hint of its hue, so grays, borders and surfaces feel related to the brand.
  • Success, warning, danger and info lean toward its hue and stay easy to tell apart.

Colors related to #743E72

Lighter and darker versions, its complementary color, neighbors on the color wheel and softer variants.