Purple
#77497D
#77497D is a purple with medium intensity, at step 700 of its 50–950 scale. White text on it has a contrast of 6.9:1. It is readable as text on white (6.9:1).
#77497D shades and tints
Eleven steps from 50 to 950 with #77497D kept exactly at step 700. Lightness steps are even to the eye, and intensity tapers toward the lightest and darkest steps.
- 50 FEF3FF
- 100 FCE1FF
- 200 F3C8F8
- 300 DBACE1
- 400 C08FC6
- 500 A473AA
- 600 88598E
- 700 77497D
- 800 552E5A
- 900 3D1C41
- 950 260C29
Tailwind CSS v4 theme
@theme { --color-purple-50: #fef3ff; --color-purple-100: #fce1ff; --color-purple-200: #f3c8f8; --color-purple-300: #dbace1; --color-purple-400: #c08fc6; --color-purple-500: #a473aa; --color-purple-600: #88598e; --color-purple-700: #77497d; --color-purple-800: #552e5a; --color-purple-900: #3d1c41; --color-purple-950: #260c29;}Is #77497D readable?
Contrast for text on #77497D and for #77497D used as text. WCAG 2.2 asks for 4.5:1 for body text and 3:1 for large text; APCA Lc rates how comfortable the text is to read.
- AaThe quick brown foxCheck in contrast tool
White text on it
AA · 6.9APCA Lc 89 · Body text
- AaThe quick brown foxCheck in contrast tool
Dark text on it
Fail · 2.7APCA Lc 20 · Dividers and decoration only
- AaThe quick brown foxCheck in contrast tool
As text on white
AA · 6.9APCA Lc 84 · Body text
- AaThe quick brown foxClosest readable: #9B6BA2 · 4.5:1 Check in contrast tool
As text on a dark background
Fail · 2.7APCA Lc 18 · Dividers and decoration only
Color palettes with #77497D
Six palettes built around #77497D, each starting from the exact color. Open one in the palette tool to adjust it or get more options.
- Analogous#77497D · #C2668A · #C3A1FF · #FFDDDD · #251D29
- Complementary#77497D · #639D6E · #6EC96C · #FFC4FB · #322D31
- Split complementary#77497D · #94C262 · #00BB9D · #F1D0F9 · #342B35
- Triadic#77497D · #DBA921 · #00BDC6 · #FFC2F9 · #322731
- Tetradic#77497D · #E1862D · #4BBD66 · #A8DFFF · #2E2930
- Monochromatic#77497D · #BF6DBF · #F293EA · #FFD3FC · #372B38
#77497D as a brand color
What a UI color system built from #77497D looks like: brand, neutral and status scales, with light and dark tokens that pass WCAG.
Brand
- Brand 50, #FEF3FF
- Brand 100, #FCE1FF
- Brand 200, #F3C8F8
- Brand 300, #DBACE1
- Brand 400, #C08FC6
- Brand 500, #A473AA
- Brand 600, #88598E
- Brand 700, #77497D
- Brand 800, #552E5A
- Brand 900, #3D1C41
- Brand 950, #260C29
Neutral
- Neutral 50, #FBFAFB
- Neutral 100, #F5F3F5
- Neutral 200, #E7E4E7
- Neutral 300, #D7D3D7
- Neutral 400, #A49FA5
- Neutral 500, #777178
- Neutral 600, #585259
- Neutral 700, #443E44
- Neutral 800, #2B262B
- Neutral 900, #1B161B
- Neutral 950, #0D080D
Success
- Success 50, #E3FFEE
- Success 100, #B4FFD6
- Success 200, #9AEFC1
- Success 300, #77D6A6
- Success 400, #51BB88
- Success 500, #1D9765
- Success 600, #008254
- Success 700, #006641
- Success 800, #004D30
- Success 900, #003520
- Success 950, #001F10
Warning
- Warning 50, #FFF5EB
- Warning 100, #FFE7CE
- Warning 200, #FFCF9D
- Warning 300, #F1B169
- Warning 400, #DF9A48
- Warning 500, #B9771D
- Warning 600, #995E00
- Warning 700, #784900
- Warning 800, #5B3600
- Warning 900, #402400
- Warning 950, #261300
Danger
- Danger 50, #FFF4F3
- Danger 100, #FFE4E2
- Danger 200, #FFCAC7
- Danger 300, #FFA29F
- Danger 400, #F77575
- Danger 500, #D95659
- Danger 600, #C24146
- Danger 700, #991F2A
- Danger 800, #7B0419
- Danger 900, #58000E
- Danger 950, #360005
Info
- Info 50, #F2F7FF
- Info 100, #DFEDFF
- Info 200, #C0DCFF
- Info 300, #93C3FF
- Info 400, #70A6EB
- Info 500, #538ACE
- Info 600, #4278BC
- Info 700, #235693
- Info 800, #103F76
- Info 900, #012A59
- Info 950, #001737
- Primary buttons use Brand 700 with white text, at 6.9:1.
- In dark mode primary lifts to Brand 500 so it reads on the dark background, at 5.3:1.
- Neutrals carry a hint of its hue, so grays, borders and surfaces feel related to the brand.
- Success, warning, danger and info lean toward its hue and stay easy to tell apart.
Colors related to #77497D
Lighter and darker versions, its complementary color, neighbors on the color wheel and softer variants.