Sygen

Red

#7B4340

#7B4340 is a red with medium intensity, at step 700 of its 50–950 scale. White text on it has a contrast of 7.7:1. It is readable as text on white (7.7:1).

Build a color system Shades Contrast
Red#7B4340
HWB, OKLab, LCH, Lab and Display P3

#7B4340 shades and tints

Eleven steps from 50 to 950 with #7B4340 kept exactly at step 700. Lightness steps are even to the eye, and intensity tapers toward the lightest and darkest steps.

Open in shade generator
  1. 50 FFF4F3
  2. 100 FFE4E1
  3. 200 FFCAC6
  4. 300 EAAEA9
  5. 400 CE918C
  6. 500 B27571
  7. 600 955B57
  8. 700 7B4340
  9. 800 5F302E
  10. 900 451E1C
  11. 950 2C0D0C

Tailwind CSS v4 theme

@theme {  --color-red-50: #fff4f3;  --color-red-100: #ffe4e1;  --color-red-200: #ffcac6;  --color-red-300: #eaaea9;  --color-red-400: #ce918c;  --color-red-500: #b27571;  --color-red-600: #955b57;  --color-red-700: #7b4340;  --color-red-800: #5f302e;  --color-red-900: #451e1c;  --color-red-950: #2c0d0c;}

Is #7B4340 readable?

Contrast for text on #7B4340 and for #7B4340 used as text. WCAG 2.2 asks for 4.5:1 for body text and 3:1 for large text; APCA Lc rates how comfortable the text is to read.

Color palettes with #7B4340

Six palettes built around #7B4340, each starting from the exact color. Open one in the palette tool to adjust it or get more options.

#7B4340 as a brand color

What a UI color system built from #7B4340 looks like: brand, neutral and status scales, with light and dark tokens that pass WCAG.

Open in builder

Brand

  1. Brand 50, #FFF4F3
  2. Brand 100, #FFE4E1
  3. Brand 200, #FFCAC6
  4. Brand 300, #EAAEA9
  5. Brand 400, #CE918C
  6. Brand 500, #B27571
  7. Brand 600, #955B57
  8. Brand 700, #7B4340
  9. Brand 800, #5F302E
  10. Brand 900, #451E1C
  11. Brand 950, #2C0D0C

Neutral

  1. Neutral 50, #FBFAF9
  2. Neutral 100, #F6F3F3
  3. Neutral 200, #E8E4E4
  4. Neutral 300, #D9D2D2
  5. Neutral 400, #A89E9D
  6. Neutral 500, #7B706F
  7. Neutral 600, #5C5150
  8. Neutral 700, #473E3D
  9. Neutral 800, #2E2625
  10. Neutral 900, #1D1615
  11. Neutral 950, #0F0808

Success

  1. Success 50, #E7FFE2
  2. Success 100, #CAFCBF
  3. Success 200, #B4EBA9
  4. Success 300, #97D28A
  5. Success 400, #78B66A
  6. Success 500, #549246
  7. Success 600, #417E33
  8. Success 700, #2A651C
  9. Success 800, #174D07
  10. Success 900, #0A3600
  11. Success 950, #041F00

Warning

  1. Warning 50, #FFF5EB
  2. Warning 100, #FFE7CE
  3. Warning 200, #FFCF9D
  4. Warning 300, #F1B169
  5. Warning 400, #DF9A48
  6. Warning 500, #B9771D
  7. Warning 600, #995E00
  8. Warning 700, #784900
  9. Warning 800, #5B3600
  10. Warning 900, #402400
  11. Warning 950, #261300

Danger

  1. Danger 50, #FFF4F3
  2. Danger 100, #FFE4E1
  3. Danger 200, #FFCAC5
  4. Danger 300, #FFA39B
  5. Danger 400, #F7766E
  6. Danger 500, #D95752
  7. Danger 600, #C0403D
  8. Danger 700, #9A2123
  9. Danger 800, #7B0610
  10. Danger 900, #580007
  11. Danger 950, #360003

Info

  1. Info 50, #F2F7FF
  2. Info 100, #DFEDFF
  3. Info 200, #C0DCFF
  4. Info 300, #93C3FF
  5. Info 400, #70A6EB
  6. Info 500, #538ACE
  7. Info 600, #4076BA
  8. Info 700, #235693
  9. Info 800, #103F76
  10. Info 900, #012A59
  11. Info 950, #001737
  • Primary buttons use Brand 700 with white text, at 7.7:1.
  • In dark mode primary lifts to Brand 500 so it reads on the dark background, at 5.4:1.
  • Neutrals carry a hint of its hue, so grays, borders and surfaces feel related to the brand.
  • Success, warning, danger and info lean toward its hue and stay easy to tell apart.

Colors related to #7B4340

Lighter and darker versions, its complementary color, neighbors on the color wheel and softer variants.