Sygen

Red

#AD4944

#AD4944 is a red with medium intensity, at step 600 of its 50–950 scale. White text on it has a contrast of 5.5:1. It is readable as text on white (5.5:1).

Build a color system Shades Contrast
Red#AD4944
HWB, OKLab, LCH, Lab and Display P3

#AD4944 shades and tints

Eleven steps from 50 to 950 with #AD4944 kept exactly at step 600. Lightness steps are even to the eye, and intensity tapers toward the lightest and darkest steps.

Open in shade generator
  1. 50 FFF4F3
  2. 100 FFE4E1
  3. 200 FFCAC5
  4. 300 FFA39B
  5. 400 E88179
  6. 500 CB645D
  7. 600 AD4944
  8. 700 8E322F
  9. 800 711E1D
  10. 900 540A0D
  11. 950 360003

Tailwind CSS v4 theme

@theme {  --color-red-50: #fff4f3;  --color-red-100: #ffe4e1;  --color-red-200: #ffcac5;  --color-red-300: #ffa39b;  --color-red-400: #e88179;  --color-red-500: #cb645d;  --color-red-600: #ad4944;  --color-red-700: #8e322f;  --color-red-800: #711e1d;  --color-red-900: #540a0d;  --color-red-950: #360003;}

Is #AD4944 readable?

Contrast for text on #AD4944 and for #AD4944 used as text. WCAG 2.2 asks for 4.5:1 for body text and 3:1 for large text; APCA Lc rates how comfortable the text is to read.

Color palettes with #AD4944

Six palettes built around #AD4944, each starting from the exact color. Open one in the palette tool to adjust it or get more options.

#AD4944 as a brand color

What a UI color system built from #AD4944 looks like: brand, neutral and status scales, with light and dark tokens that pass WCAG.

Open in builder

Brand

  1. Brand 50, #FFF4F3
  2. Brand 100, #FFE4E1
  3. Brand 200, #FFCAC5
  4. Brand 300, #FFA39B
  5. Brand 400, #E88179
  6. Brand 500, #CB645D
  7. Brand 600, #AD4944
  8. Brand 700, #8E322F
  9. Brand 800, #711E1D
  10. Brand 900, #540A0D
  11. Brand 950, #360003

Neutral

  1. Neutral 50, #FBFAF9
  2. Neutral 100, #F6F3F3
  3. Neutral 200, #E8E4E3
  4. Neutral 300, #D9D2D2
  5. Neutral 400, #A89E9D
  6. Neutral 500, #7B706F
  7. Neutral 600, #5C5150
  8. Neutral 700, #473E3D
  9. Neutral 800, #2E2625
  10. Neutral 900, #1D1615
  11. Neutral 950, #0F0808

Success

  1. Success 50, #E7FFE2
  2. Success 100, #C3FEB6
  3. Success 200, #ADED9F
  4. Success 300, #8FD57F
  5. Success 400, #6EB95E
  6. Success 500, #4C983B
  7. Success 600, #358122
  8. Success 700, #1D6703
  9. Success 800, #134E00
  10. Success 900, #0A3600
  11. Success 950, #041F00

Warning

  1. Warning 50, #FFF5EB
  2. Warning 100, #FFE7CE
  3. Warning 200, #FFCF9D
  4. Warning 300, #F9AD55
  5. Warning 400, #E89629
  6. Warning 500, #BD7500
  7. Warning 600, #995E00
  8. Warning 700, #784900
  9. Warning 800, #5B3600
  10. Warning 900, #402400
  11. Warning 950, #261300

Danger

  1. Danger 50, #FFF4F2
  2. Danger 100, #FFE4E1
  3. Danger 200, #FFCBC4
  4. Danger 300, #FFA399
  5. Danger 400, #FF6E65
  6. Danger 500, #E54944
  7. Danger 600, #D23534
  8. Danger 700, #A30013
  9. Danger 800, #7C000C
  10. Danger 900, #580006
  11. Danger 950, #360002

Info

  1. Info 50, #F2F7FF
  2. Info 100, #DFEDFF
  3. Info 200, #C0DCFF
  4. Info 300, #93C3FF
  5. Info 400, #65A5F7
  6. Info 500, #4789DB
  7. Info 600, #397BCB
  8. Info 700, #13549D
  9. Info 800, #003E7E
  10. Info 900, #002A59
  11. Info 950, #001737
  • Primary buttons use Brand 600 with white text, at 5.5:1.
  • In dark mode primary lifts to Brand 500 so it reads on the dark background, at 5.2:1.
  • Neutrals carry a hint of its hue, so grays, borders and surfaces feel related to the brand.
  • Success, warning, danger and info lean toward its hue and stay easy to tell apart.

Colors related to #AD4944

Lighter and darker versions, its complementary color, neighbors on the color wheel and softer variants.