Sygen

Purple

#BB70A4

#BB70A4 is a purple with medium intensity, at step 500 of its 50–950 scale. Dark text on it has a contrast of 5.4:1. On white it reaches only 3.5:1, so use a darker shade for text.

Build a color system Shades Contrast
Purple#BB70A4
HWB, OKLab, LCH, Lab and Display P3

#BB70A4 shades and tints

Eleven steps from 50 to 950 with #BB70A4 kept exactly at step 500. Lightness steps are even to the eye, and intensity tapers toward the lightest and darkest steps.

Open in shade generator
  1. 50 FFF3FA
  2. 100 FFE1F4
  3. 200 FFC4EB
  4. 300 EDA5D5
  5. 400 D187BA
  6. 500 BB70A4
  7. 600 985083
  8. 700 7C3A69
  9. 800 612651
  10. 900 47143A
  11. 950 2D0523

Tailwind CSS v4 theme

@theme {  --color-purple-50: #fff3fa;  --color-purple-100: #ffe1f4;  --color-purple-200: #ffc4eb;  --color-purple-300: #eda5d5;  --color-purple-400: #d187ba;  --color-purple-500: #bb70a4;  --color-purple-600: #985083;  --color-purple-700: #7c3a69;  --color-purple-800: #612651;  --color-purple-900: #47143a;  --color-purple-950: #2d0523;}

Is #BB70A4 readable?

Contrast for text on #BB70A4 and for #BB70A4 used as text. WCAG 2.2 asks for 4.5:1 for body text and 3:1 for large text; APCA Lc rates how comfortable the text is to read.

Color palettes with #BB70A4

Six palettes built around #BB70A4, each starting from the exact color. Open one in the palette tool to adjust it or get more options.

#BB70A4 as a brand color

What a UI color system built from #BB70A4 looks like: brand, neutral and status scales, with light and dark tokens that pass WCAG.

Open in builder

Brand

  1. Brand 50, #FFF3FA
  2. Brand 100, #FFE1F4
  3. Brand 200, #FFC4EB
  4. Brand 300, #EDA5D5
  5. Brand 400, #D187BA
  6. Brand 500, #BB70A4
  7. Brand 600, #985083
  8. Brand 700, #7C3A69
  9. Brand 800, #612651
  10. Brand 900, #47143A
  11. Brand 950, #2D0523

Neutral

  1. Neutral 50, #FBFAFA
  2. Neutral 100, #F5F3F5
  3. Neutral 200, #E7E4E6
  4. Neutral 300, #D8D2D6
  5. Neutral 400, #A69EA3
  6. Neutral 500, #797076
  7. Neutral 600, #5A5157
  8. Neutral 700, #453E42
  9. Neutral 800, #2C262A
  10. Neutral 900, #1C161A
  11. Neutral 950, #0E080C

Success

  1. Success 50, #E7FFE2
  2. Success 100, #C9FCBE
  3. Success 200, #B3EBA7
  4. Success 300, #96D288
  5. Success 400, #76B668
  6. Success 500, #5C9D4D
  7. Success 600, #3F7F31
  8. Success 700, #296519
  9. Success 800, #154D03
  10. Success 900, #0A3600
  11. Success 950, #041F00

Warning

  1. Warning 50, #FFF5EB
  2. Warning 100, #FFE7CE
  3. Warning 200, #FFCF9D
  4. Warning 300, #F2B066
  5. Warning 400, #E29B46
  6. Warning 500, #BB7616
  7. Warning 600, #995E00
  8. Warning 700, #784900
  9. Warning 800, #5B3600
  10. Warning 900, #402400
  11. Warning 950, #261300

Danger

  1. Danger 50, #FFF4F3
  2. Danger 100, #FFE4E2
  3. Danger 200, #FFCAC7
  4. Danger 300, #FFA29F
  5. Danger 400, #F97373
  6. Danger 500, #D0494E
  7. Danger 600, #BB373E
  8. Danger 700, #9B1C29
  9. Danger 800, #7C0017
  10. Danger 900, #58000E
  11. Danger 950, #360005

Info

  1. Info 50, #F2F7FF
  2. Info 100, #DFEDFF
  3. Info 200, #C0DCFF
  4. Info 300, #93C3FF
  5. Info 400, #6EA6ED
  6. Info 500, #4A82C8
  7. Info 600, #376EB2
  8. Info 700, #215594
  9. Info 800, #0D3F77
  10. Info 900, #002A59
  11. Info 950, #001737
  • Primary buttons use Brand 500 with neutral 950 text, at 5.6:1.
  • In dark mode primary stays Brand 500: it already reads on the dark background at 5.6:1.
  • Neutrals carry a hint of its hue, so grays, borders and surfaces feel related to the brand.
  • Success, warning, danger and info lean toward its hue and stay easy to tell apart.

Colors related to #BB70A4

Lighter and darker versions, its complementary color, neighbors on the color wheel and softer variants.